Disney Fires Back at Elemental 'Flop' Narrative With Surprising Viewership Reveal

Following a poor opening weekend, Elemental continues an upward battle to prove that it's not a flop, including new viewership numbers released by Disney.

The situation for Pixar and Disney looked dire when Elemental was first released in theaters. It was given the lowest Rotten Tomatoes score in studio history (for an original film) and opened to a quiet $29.6 million at the domestic box office.

However, the film pushed forward and was ultimately deemed a success by Disney after crossing the $400 million mark at the global box office.

Read full article on The Direct.