Disney Boss Explains Why Black Widow and Shang-Chi Have Different Release Plans
While Marvel fans are thrilled that Black Widow is finally making its debut on July 9, the decision to release the Marvel film on Disney+ the same day as its theatrical release led many to wonder why and what this could mean for future films.
DISNEY CEO ON MARVEL'S VARYING RELEASES
In comments Bob Chapek shared in a virtual appearance at J.P. Morgan’s 49th annual Global Technology, Media and Communications Conference via Deadline, the Disney CEO shared the company's strategy in releasing its upcoming films.
“There’s a whole bunch of data points we have to assimilate to make those decisions. The first consideration is, is it a big-tent theatrical franchise? If it is, something like a Marvel movie or a Lucas movie, something that’s going to have legs, plays into a larger mythology.”
Chapek pinpointed Black Widow to discuss Disney's decision to debut the Scarlett Johansson film both theatrically and on Disney+ Premiere Access:
“We’ve already delayed Black Widow a couple of times, we didn’t want to delay it again. Yet, at the same time, we always knew there was a risk that exhibition wasn’t going to be fully developed or consumers wouldn’t want to go back and sit in theaters. So, we realized we had to sort of prime the pump and give theatrical exhibition a chance. We couldn’t put all of our eggs in the theatrical exhibition basket because we knew that in the weeks leading up to the decision that the domestic market was not coming back. And it’s still fairly weak. So, we’re very confident that we made the right call there.”
In regard to the new 45-day window this fall for both Shang-Chi and the Legend of the Ten Rings, as well as the upcoming film Free Guy, Chapek shared the following:
“We know the marketplace will recover more fully and that will make more sense. Flexibility is a good thing. At some point you have to step off the dock and into the boat. Those, we will take a shot at.”
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